Major Part of SEO: Social Signals
It's widely acknowledged that "natural" backlinking is the key to Google Love, however why would a site that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum beneficial from Google.
Both Google and Bing have added several social search features in the last couple of years. It is matter of fact that social signals perform an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They do not only help in SEO but get you direct visitors as well! Google is now depending more on social signals since backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
How and Why do Social Signals improve rankings?
- They give your websites a good push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They help websites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search rankings from :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Improved inbound links and citations due to proved online visibility/brand recognition Increased reviews that are positive (in Google local, Yelp, etc.) due to happier clients Reduced bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This process, along with your regular backlinking strategy will set your website above your competition.
Keep in mind that the total number of times a link has been shared across the different social networking sites has impact on its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the 1st link has more importance and importance than the other. This means you have to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
