Major Part of SEO: Social Signals
It can widely recognized that "natural" back-linking is the key to Google Love, however why would a site that is truly popular get lost of backlinks but no social mentions? We know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum beneficial from Google.
Both Google or Bing have added many social search features over the past few years. It's a matter of fact that social signals perform a very important role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but enable you to get direct traffic as well! Google is now relying more on social signals since backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a good push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They help sites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search ranks by :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Improved backlinks and citations due to proved online visibility/brand recognition Improved positive reviews (in Google local, Yelp, etc.) because of happier customers Decreased bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This method, together with your normal backlinking strategy will set your website above your competition.
Remember that the total number of times a link has been shared over the various social media sites influences its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the 1st link has more value and relevance than the other. It indicates you have to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
