Major Part of SEO: Social Signals
It's widely recognized that "natural" backlinking is the key to Google Love, however why would a site which is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum love from Google.
Both Google and Bing have included several social search features in the last few years. It's a matter of fact that social signals play an essential role in SEO and it is mandatory now. They do not only help in SEO but get you direct traffic as well! Google is currently depending more on social signals because backlinks have been abused and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your websites a nice bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They assist sites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search ranks by :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your website Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Improved inbound links and citations due to proved online visibility/brand recognition Improved positive reviews (in Google local, Yelp, etc.) due to happier customers Decreased bounce rate, higher time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This process, along with your normal backlinking strategy will set your website over your competitors.
Keep in mind that the total number of times a link has been shared over the different social media sites has impact on its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more value and importance than the other. It indicates you need to focus on creating your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
