Major Part of SEO: Social Signals
It can widely recognized that "natural" back-linking is the key to Google Love, however why would a website which is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Both Google or Bing have added several social search features over the past few years. It's a matter of fact that social signals perform an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but enable you to get direct visitors as well! Google is now relying more on social signals since backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your websites a good push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They help websites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on organic search rankings from :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect impact comes from:
Improved backlinks and citations due to proved online visibility/brand recognition Increased positive reviews (in Google local, Yelp, etc.) due to happier clients Reduced bounce rate, increased time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This process, together with your normal backlinking strategy will set your website above your competitors.
Keep in mind that the total number of times a link has been distributed across the various social networking sites influences its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the first link has more value and importance than the other. It indicates you have to focus on creating your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
