Major Part of SEO: Social Signals
It can widely acknowledged that "natural" backlinking is the key to Google Love, but why would a site that is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum love from Google.
Either Google or Bing have added many social search features over the past couple of years. It's a matter of fact that social signals play an essential role in SEO and it is compulsory now. They do not only help in SEO but enable you to get direct visitors as well! Google is now depending more on social signals because backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your websites a nice push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They assist websites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on organic search rankings by :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Improved inbound links and citations due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) because of happier clients Reduced bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This method, along with your regular backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been distributed across the various social networking sites influences its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more value and importance than the other. It indicates you need to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
