Major Part of SEO: Social Signals
It's widely recognized that "natural" back-linking is the key to Google Love, however why would a site that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum love from Google.
Either Google or Bing have included many social search features over the past couple of years. It is matter of fact that social signals play an essential role in SEO and it is mandatory now. They do not only help in SEO but get you direct visitors as well! Google is currently relying more on social signals since backlinks have been over used and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your websites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They help websites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search ranks by :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Improved backlinks and references due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) due to more comfortable clients Reduced bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your normal backlinking strategy will set your website above your competitors.
Remember that the total number of times a link has been distributed across the various social media sites influences its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the 1st link has more value and relevance than the other. This means you have to focus on creating your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
