Käyttäjä:BarksdaleWeeden822
If you ate the same handful of healthy foods every day you'd probably survive - but you'd likely also crave different things. This is also true of content marketing.
As marketers, we usually survive on a steady diet of white papers, articles, case studies and blog entries. Although the information varies, it always uses exactly the same tried-and-true format. If you think you're stuck in a content rut, try one of these simple more unusual content marketing formats to include some spice to your marketing efforts.
1. Interview. Take off your marketer hat, then put on your journalist hat and schedule an interview. Whether it's by having an subject-matter expert at the company or a thought leader inside your industry, an interview is among the easiest ways to add variety for your content marketing. Interviews can be recorded in video or audio format, transcribed and edited for a quick read or even conducted via a live webcast or teleseminar.
2. Infographic. Infographics are becoming an ever more compelling method to tell even complicated stories visually. A copywriter might help comb your existing white papers and webinars for interesting infographic ideas, and then work with a graphic designer to create those ideas come to life.
3. Playbook. A "playbook" is definitely an interesting take on an e-book. While many e-books simply share information, a playbook is full-length "how-to" guide that takes customers and prospects step-by-step via a process and puts them on the path to success.
4. Online News Release. Traditionally companies have saved press releases for "big news" for example new hires and major awards. However, the emergence of online press release distribution services has changed everything, now you are able to send a search-engine optimized news release for just about anything. Check out David Meerman Scott's "The New Rules of promoting and PR" for more information relating to this strategy.
5. Video. The times of cost-prohibitive video have left - and that's the best thing for marketers. A $100 handheld camera, an inexpensive video editing program and access to YouTube are all that's needed to get going online video marketing.
6. Teleseminar. Sure, webinars would be the "gold standard", but for promising small to mid-sized businesses a teleseminar could be much less intimidating and easier to complete - a telephone is all that's needed. Rather than fancy webinar software, just email an idea or slide deck to attendees before the phone conference begins.
7. Online Survey Research. Take advantage of free tools like Zoomerang or Survey Monkey to survey your customers for valuable insights. Then, compile the results of your survey and distribute it to clients and prospects.
