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If you're an emerging company with the next fantastic product, often you want an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial firms at an early stage - shelled out a lot more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, even so, is not an straightforward process. Safer Smokes Inc. is a single company that understands the challenge of attracting the proper investors. This improvement-stage business is tapping the smoking cessation marketplace with a unique tobacco-free, nicotine-cost-free smoke named Bravo, which has the look of a conventional cigarette and burns like tobacco, but is really created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be too soon to strategy huge venture capital firms, however time to move beyond networking with household and pals. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see through to the true investment chance," stated Torigian. So how do companies like Safer Smokes attract their angel? the jeep headlights * Have a clear-cut target market place for your product or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $six billion just three years ago. Most angel investors choose companies that are most likely to show positive money flow inside their initial 18 months, so having these types of statistics about your market can be an incentive. * Match the business program objectives to the angel's risk tolerance. Investors want to know the item or service will be exclusive and effectively-cultivated. Safer Smokes has a patented answer that company officials say will "affect the landscape of the health care sector."