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2008 marks the 60th year of Longchamp's existence. This classic French brand has had its fair share of sophisticated advertising and merchandise. These days it really is recognized for the stunning bags it designs, each in canvas and in leather. But that is not how the firm started.
In 1948, Jean Cassegrain inherited his family tobacco shop and with his wonderful inventive thoughts, decided to cover the pipes in leather. The leather covered pipes started to take off and turn into a luxury item that nobody could get anywhere but Cassegrain's shop. He had to choose a name for his shop and so he settled on Longchamp. He would stroll by a horse race track in Paris that was known as Longchamp, translating to "long field" and he decided that will be a great name for his new leather corporation. Longchamp sooner or later expanded to purses, leather goods, and quite a few other accessories.
Now, in 2008, Philippe Cassegrain (Jean Cassegrain's son) is head from the Longchamp Business. The accessories that Longchamp generates continue to expand. Styles from just about every collection are merely beautiful with no sign of flashy overdone logos. Longchamp has continued the tradition of designing leading high quality pieces which are both stylish and classy.
Le Pliage
Longchamp's most popular line would be the Le Pliage collection. There are several causes for its recognition among each teenagers and adults. While the bag could seem pricy in comparison to other generic bags available, the value point is very reasonable thinking of the craftsmanship and allure with the Longchamp brand. It really is great to become capable to personal a excellent bag that is certainly both gorgeous and sensible. The Longchamp Le Pliage collection involves a canvas surface that tends to make clean up a breeze. The bag also folds up and snaps closed to a really hassle-free tiny traveling size when not in use. Leather accents on both the handles and prime flap give the products within the Le Pliage collection a signature and fashionable appear that has an international appeal. The quality and style of the Le Pliage collection is recognized and enjoyed worldwide.
The Start out up Line-LM
The LM line was initial launched in the early 1970's and created its first appearance within the Japanese market. The beautiful bags were a hit and were the catalyst for Longchamp's growth by way of all of Asia and a lot of the globe at this time. The original LM line had calfskin leather that was silk-screened with all the vintage horse and belt criss-cross logo. This line was discontinued in the Longchamp collections from the 1980's. The vintage line has been re-launched this year in honor of Longchamp's 60th year anniversary.
Pipes
Longchamp started to get recognition and praise because of their line of leather covered pipes, but sooner or later, this trend faded out. Because the interest inside the leather covered pipes diminished, Longchamp fully transitioned from producing leather covered pipes to leather accessories normally. About 35 years ago, Longchamp stopped selling their well-known leather pipes. Longchamp now consists of a variety of leather accessories which includes wallets, travel equipment, purses, belts and considerably more.
The following time you see a Longchamp bag take a moment to take a look. Don't forget that it really is all in the particulars, the high-quality along with the history of the Longchamp line gives it the allure of both fashion and prestige. These bags genuinely are timeless and are regularly in style. It is no wonder that as Longchamp celebrates its 60th anniversary it continues its reputation of international style, quality, and beauty.
