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With Online marketing and search engine optimization (SEO) now essential components to being in business website, most web designers are adding SEO for their arsenal of capabilities.
The concern is that many of those self-proclaimed SEO/web designers neglect to fully understand the complete picture of organic SEO. The strategy to effectively optimize an internet site are drastically evolving. And although anyone can do market and keyword research and write meta data and page copy, many website designers miss the mark with SEO using a site's back-end.
Whether you're thinking of getting a solo designer or full-service web design company, it's imperative that your provider knows what they're doing if SEO is involved. In essence, respecting the SEO-friendly aspects of a website is essential throughout the website design process.
In this article, we cover a few specific areas that web-site designers (or companies hiring a web design service) need to be alert to when building a well-optimized website.
Search Friendly CMS
Many website providers design their sites around a CMS platform or cms like WordPress or Drupal. CMS software usually includes 'plug-ins' for SEO which enable users to create custom URLs, page titles, and meta descriptions. Although these SEO elements are essential to possess keyword optimized per page, searching friendly CMS goes well beyond what a SEO plug-in can offer.
The real difference maker in having a SEO-friendly CMS centers on the coding structure from the website. Some web-site designers, although creative, will utilize very graphic intensive concepts that can diminish a site's SEO potential. Others are effective at balancing aesthetics with minimal, search-friendly coding.
Below are some considerations while employing a CMS for the optimized website:
Look for cms which use CSS style sheets (instead of nestled tables). This allow search engine spiders to crawl and index your site's content more efficiently.
Choose a CMS that permits you to place internal links and navigation on the site in specific areas, such as the footer or column. Some platforms and web design templates may limit where you can place links, that is huge consideration for SEO.
Stray away from CMS platforms that automatically created static URLs for every page. Always select a CMS that enables users to write dynamic, keyword optimized URLs for each page (which is often times achievable through a plug-in).
See if the content management system allows for automatic XML sitemap creation. If it doesn't, ask you web design service if they is going to be creating and submitting the XML sitemap manually.
These points you may want to consider as potential questions for the future web design team, especially if you anticipate using a cms to use your site.
Back-End Code Structure
The process of designing a well-optimized site should focus on the back-end structure from the website's code, or HTML. This includes website elements which are visible on the page (like the content or page copy) in addition to elements that off the page (for example meta data). How the code is structured, in addition to the kinds of code being used, can ultimately impact SEO performance.
The two primary off-page elements that contain the greatest weight for SEO may be the page title and meta description. The page title and meta description ought to be scripted as early as possible in HTML of every page. The title in particular (which defines a page and always include a keyword reference for SEO) is most important. An internet site designer or developer will want to be sure that the spiders hit the page title as one of the first items of code in which it crawls.
Similarly, the on-page content of a webpage ought to be presented as early as possible in the code. The body copy may be the pages' bread and butter for SEO, and if this content is at the foot of the page's back-end, the spider crawls it last (which isn't the very best for SEO). Skilled web designers and developers can make use of 'div' tags to exhibit this content early in the HTML, even though a lot of navigation links might be above the content as it is shown around the page.
These coding variables may also rely on this content management system that is being used. For this reason, it is important to have a good understanding of precisely how SEO-friendly your CMS is, as well as your web designer's coding capabilities.
Select a Website design Company Wisely
If you are seeking a web design company for the design and SEO of the site, do not be bashful. That is, don't hesitate to ask your prospects lots of questions. Some areas you might like to address would be the provider's technical skills, for example their HTML coding capabilities, in addition to their graphics skills. Ask to see if they have any references and examples of well-ranking websites they have designed and optimized in the past.
In conclusion, there are a number of website companies that promote SEO, and yet failed execute seo effectively. Just be sure that you come prepared when seeking these dueling services in one package.
