Barbour

If your business was told that direct mail was essentially the most responsive method of advertising, with around sixty per-cent of shoppers reacting to it - could you need to learn more? Most likely the answer will be yes. Almost 75 % of most UK companies use some process of direct mail printing, so if three quarters of businesses are finding it useful it is natural that those who are not used to it may also want to provide direct mail a spin.

With ever growing numbers of people searching on the net for products or services and plenty of industries choosing to have an internet-based connection with consumers it might seem that there was little room for that printed leaflet or flyer coming in the letter box but you can not be much more incorrect. There still is an enormous market for direct mail fulfilment because as the figures suggest for every pound that is spent on direct marketing, around 14 is created. direct mail company

These figures and others will prove that there continues to be a spot out there for direct marketing inspite of the increase of online activity. Actually, when you cease to think about the big players in the UK economy the direct mail industry is up there with the most useful of these having generated around 125 billion, which to set it in context is much a lot more than the alcoholic drinks industry or food and clothing industry.

Their clients can be rapidly and cost efficiently enabled by direct marketing mail companies to connect directly making use of their prospective customers. They are in a position to fully customise letters to be ensured by mail shots, flyers and leaflets are addressed to the real receiver - which really helps to ensure that the mail is opened and not thrown right in to the rubbish. Direct mail printing organizations also can send the things out for their customers, helping them to save lots of time and money on postage.

Many organizations would not have the area in house to store large amounts of marketing literature then when they desire to carry out a direct mail campaign on a large scale they will be needing something that will distribute and store these items in accordance with their needs. This could include sending out regular mailings to a given target database.

Knowing just what a big part a direct mail firm can play in encouraging the products or services and a business it provides, it is perhaps not hard to see why it remains an important part of the modern world of advertising.