Mcreynolds

According to the United States Small Business Administration, small businesses represent 99.7 percent of employers. There are around 22 million small and midsize companies (SMBs) in the U.S. today. Such businesses are constantly challenged with the need to produce a big influence in a noisy market with a small budget.

Today, inexpensive imaging and printing technology afford them the ability to create an in-house marketing plan. In fact, Revival Lighting, a vintage light fixtures company in Spokane, Wash., slice the cost of providing 90 per cent to marketing resources once they brought marketing in-house. Furthermore, because marketing resources can age quickly and often need changing, companies with the flexibility to respond on the fly can impress clients while reducing costs.

Color is becoming a highly effective, also essential tool in advertising materials. In accordance with a study by Loyola College in Maryland, using color raises brand reputation by around 80 percent.

Strong and multicolored designs make a difference people's moods. Environmental green is known as hip and has taken on new, good associations, while the combination of blue and floral whites has been found to stimulate vintage models and history, according to a study by The Color Association of the U.S.

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As well as publishing materials in-house, SMBs should benefit from inexpensive and often free advertising companies that are offered on the net. For case, HP hosts an in-house-marketing website for entrepreneurs and SMBs. It includes case studies, how-to seminars and other free resources and information, including over 200 free advertising layouts which range from brochures to a graphic library.

Blogs-online journals or newsletters intended for general public consumption-are still another good tool for learning more about how exactly to use color and produce marketing materials in-house. To truly save time and money, SMB marketing master John Jantsch, who maintains the popular website Duct Tape Marketing, suggests that companies create a marketing kit describing you, your organization, services provided and what sets your organization in addition to the rest.

To enhance marketing effectiveness on a shoestring budget, see it in-house, remember to use color, make the most of free services and seek out professional advice.