ArguetaJessie911
One of the major concerns bothering online marketers is 'click fraud' in pay per click advertising, which could bring in huge losses when undetected. While there are many tracking tools that can track and control click frauds, not all are good enough to uncover the advanced techniques used by fraudsters. To minimize this sort of highly manipulative fraud, here are some points you should never forget.
The first and the most important thing would be to hire professional Search engine optimization to monitor your online marketing campaign thoroughly, focusing on the website traffic and conversion ratios. Any sudden increase in your website traffic with little if any rise in the conversion minute rates are something that you should lookout for, because it is a major indicator of a click fraud.
Secondly, use an online marketing analysis tool that can detect and alert you in regards to a possible click-fraud. Because these tools make use of a specific set of variables to detect and report suspicious clicks and traffic patterns, highlighting a fraud becomes simpler. Thirdly, make sure to report any type of fraud towards the search engines, so the origin from the fraud could be investigated and recognized by their professional fraud prevention team.
A different way to reduce click fraud would be to have a track of all the places where your PPC ads have been placed, and to identify sites that generate good quality traffic from the ones that are risky and fraudulent. On top of that, you are able to prevent competitors and low-quality content sites from displaying your ads, by blocking them through the PPC administration settings of the search engine.
