Important Part of SEO: Social Signals
It's widely acknowledged that "natural" back-linking is the key to Google Love, but why would a website that is truly popular get lost of backlinks but no social mentions? We know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum love from Google.
Both Google and Bing have added several social search features in the last couple of years. It's a matter of fact that social signals perform a very important role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but enable you to get direct visitors as well! Google is currently relying more on social signals because backlinks have been over used and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your websites a good push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They assist sites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search rankings from :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Increased inbound links and citations due to proved online visibility/brand recognition Improved reviews that are positive (in Google local, Yelp, etc.) due to more comfortable customers Decreased bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your normal backlinking strategy will set your website above your competitors.
Remember that the total number of times a link has been distributed over the different social networking sites has impact on its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more importance and relevance than the other. It indicates you need to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
