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Technological advancement makes it possible for a business to implement CRM that overlooks pre-sales and post-sales records. Marketing, sales force, technical help, customer call center and field services would be the critical areas that may certainly be controlled through CRM. The system is aimed at improving the feedback from different sectors from the company. Accessing the results is going to be helpful for a business to make necessary changes that will yield good returns ultimately. SugarCRM may be the latest entrant into the market.

The woking platform is built on both commercial free and free. Marketing campaigns, sales force automation, customer care, mobile CRM, collaboration, reporting and social CRM are major functionalities from the application. There a total of 5 different editions available for sale. Users can select the best among all based on their requirement and business needs. Sugar Community may be the base of the edition and Sugar Corporate, Professional, Enterprise and supreme are next stage editions that are open to various businesses. Though the code tree is comparable for the editions, the features that are present will vary in one to another.

The best of SugarCRM is the fact that, it may be adapted to the kind of company - small, medium and enormous. The rich features and the endless functionality the program offers, will elevate the way a business records feedback and checks for performances in numerous key areas. The easy to make use of interface is elevated to some whole new level. The simplicity of customization is another important factor and a plus factor for that software to achieve tremendous response from the market. According to the will need a business, the browser page can be completely customized, which makes it easy to record and retrieve information at any point.


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As the software is built on open source platform, it has enabled 3rd party developers to help enhance its functionality. Many number of plug-ins are available across the marketplace that further eases the whole operation of CRM. These plug-ins are tried and tested before they are made available through Sugar Network. Integration of these applications is quite easy. Migration to SugarCRM can be done for any business from different CRM applications that are available on the market. This will enhance the presence of a business and also the ability to meet the dependence on a person.

SugarCRM customization is pretty easy. Selection, implementation and deployment are carried out by trained professionals. Complete solutions are supplied to some business to satisfy the requirements of a customer. Integration is carried out as software-as-a-service model or as enterprise server model. It all depends on what a company needs and just how well the organization is established in the market. Upgradation is also possible in any of the edition. A business can plan the upgradation based on the demand in the customer. The web application records data, maintains, and retrieves exactly the same irrespective of time and location.