Important Part of SEO: Social Signals
It's widely acknowledged that "natural" back-linking is the key to Google Love, but why would a website which is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Either Google or Bing have added many social search features in the last couple of years. It's a matter of fact that social signals perform an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but enable you to get direct visitors as well! Google is currently relying more on social signals since backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
How and Why do Social Signals improve rankings?
- They give your sites a nice push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist websites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search ranks from :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect impact comes from:
Improved backlinks and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) due to happier clients Decreased bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This method, together with your normal backlinking strategy will set your website over your competitors.
Keep in mind that the total number of times a link has been shared over the various social media sites has impact on its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, itâs a strong sign that the first link has more value and relevance than the other. It indicates you need to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.
Finally, social search has marked the start of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
