Important Part of SEO: Social Signals
It's widely recognized that "natural" back-linking is the key to Google Love, however why would a website that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum beneficial from Google.
Either Google and Bing have included many social search features over the past couple of years. It is matter of fact that social signals perform an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but get you direct visitors as well! Google is now depending more on social signals because backlinks have been abused and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your websites a good bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They assist sites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search rankings from :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Increased inbound links and references due to proved online visibility/brand awareness Increased positive reviews (in Google local, Yelp, etc.) because of more comfortable customers Decreased bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your regular backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been shared over the different social networking sites has impact on its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the 1st link has more importance and importance than the other. It indicates you need to focus on creating your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
