Important Part of SEO: Social Signals
It can widely recognized that "natural" back-linking is the key to Google Love, however why would a website which is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Both Google and Bing have added many social search features over the past few years. It is matter of fact that social signals perform a very important role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but enable you to get direct visitors as well! Google is currently relying more on social signals since backlinks have been abused and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your websites a good push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist sites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search ranks by :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Improved inbound links and references due to proved online visibility/brand awareness Increased positive reviews (in Google local, Yelp, etc.) because of happier clients Decreased bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your normal backlinking strategy will set your website over your competitors.
Remember that the total number of times a link has been distributed over the various social media sites has impact on its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the 1st link has more value and relevance than the other. This means you need to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
